From moments of change to systems change: Reflections from ESMC 2026
Samuel Perpétuo reflects the 7th European Social Marketing Conference in Montpellier, where he presented Circular.ie’s r
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Explore ideas, commentary and analysis informed by research on communicating circular economy issues more effectively.
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Major life transitions can make circular economy communications more timely and effective.
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COM-B and circular economy communications
Most people do not change behaviour simply because they have seen a campaign, read a statistic, or understood a problem.
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