2020

Food Waste: National attitudes and behaviours in Ireland 2020

Abstract

Behavioural insight is a foundation of the EPA’s Circular Economy Programme, providing evidence to inform policy, behavioural change interventions and awareness campaigns. The EPA contracted Ipsos B&A to carry out quantitative research, which is a nationally representative survey on Irish citizen's attitudes, awareness and behaviours relating to food waste. This report presents findings from the EPA’s first nationally representative survey on food waste attitudes and behaviours in Ireland. Additional national attitudes and behaviour studies were carried out in 2021, 2022 and 2024.

Authors

Environmental Protection Agency (EPA)

Conducted by

EPA Circular Economy Programme and Ipsos B&A

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Methods

The research was commissioned by the EPA and conducted by Ipsos B&A. It was based on a nationally representative survey carried out at the end of 2020.

Main Findings

The report provides baseline evidence on how people in Ireland think about food waste and the actions they are taking to reduce it. It supports a better understanding of public attitudes, awareness and behaviour around food waste prevention.

EPA Market Research Food Waste

Environmental Protection Agency (EPA)

The Environmental Protection Agency (EPA) Ireland is the independent public body responsible for protecting and improving the Irish environment. Established under the Environmental Protection Agency Act, 1992, the agency operates independently under the Department of Climate, Energy and the Environment. It provides crucial scientific knowledge, polices green laws, and regulates activities that could harm human health or nature.