Understanding Sociodemographic Differences Among the Irish Audience in Relation to Circular Economy Behaviours and Attitudes

Abstract

This report examines how different Irish audience groups understand and engage with the circular economy. It identifies key differences by gender, age, social grade, education, location and life stage. The report highlights the need for clearer, more targeted and inclusive communication, while also identifying gaps in evidence around repair, reuse, maintenance behaviours and the gap between attitudes and action.

Authors

Rediscovery Centre, Adam Boland, Jack McCarthy, Claire Downey, Sarah Miller, Padraig Flynn

Conducted by

Rediscovery Centre, The National Centre for the Circular Economy, Ireland

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Methods

A literature review of 159 studies exploring behavioural tendencies, capacities, and awareness related to the CE, with a focus on Irish contexts. Analysis and comparison of 23 Irish-specific studies to discern variations in CE behaviours, engagement, attitudes and skills across sociodemographic characteristics (age, gender, economic status, etc.). Peer review and workshop with experts regarding findings and future directions.

Main Findings

  • Gender has been found by many studies to be a key predictor of environmental attitudes and behaviours, particularly in relation to clothing consumption and repair behaviours.

  • Care should be taken when highlighting differences between sociodemographic groups, as this may weaken belief in the power of collective action, reducing engagement.

  • Some differences between groups observed in existing work may stem from differences in baseline consumption rather than willingness to change behaviours.

  • Trust in sources of information varies largely by age, education, and geographic location.

Related Thinking

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Funded by the Government of Ireland under the Circular Economy Fund, powered by the Rediscovery Centre

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