Methods
The fieldwork for the online survey of a nationally representative sample of 1,016 adults ages 16+ was carried out in March 2024.
Main Findings
62% of people own a cloth reusable bag they could use to carry loose fruit and vegetables.
23% of people waste a large or moderate amount of fresh fruit and vegetables.
Approx. 35% of people under 35 years and family with pre school children waste a large or moderate amount of fresh fruit and vegetables.
53% of people purchase prepackaged fresh-fruit and vegetables (always or often).
49% believe that supermarkets or grocery stores are the key decision makers regarding packaging.
45% of people who waste a moderate or large amount of fruit and vegetables prefer buying pre-packaged items.
78% of people who purchase loose fruit and vegetables do so to reduce the packaging waste they bring home
62% of people would like stores to offer more loose fresh fruit and vegetables to reduce the amount of packaging they buy
43% of those who buy prepackaged fruit and vegetables say that this packaging type makes it easier to know the exact price
48% of those who purchase loose fruit and vegetables and place them in plastic or paper bags say that this makes it easier for them to buy smaller amounts of fresh fruit and vegetables
42% of people who buy loose fruit and vegetables and place them in a basket report that this helps them to avoid food waste.
